I get really tired of e-mails from seemingly reputable organizations that make it difficult to unsubscribe. I’ve repeatedly filled out the unsubscribe form for Alternet.org and yet I keep getting e-mail. Here’s what I just wrote them.
When I receive an e-mail that I don’t care for, I go to the bottom of the page to unsubscribe. Thankfully, you have a web link to an unsubscribe page. Unfortunately, you require the reader to enter into the form things that the link in the e-mail should know. 1) The e-mail address at which they received the e-mail. I have many addresses that converge in one mailbox and it’s a bit annoying to have to parse the e-mail to see which you’re sending it to, when the e-mail itself knows this and can put that info in the link. 2) Which newsletter to unsubscribe too. I have to look through your list and figure out which is the type of message I just received. For these “Dear Reader” messages I have no idea, though it looks like you just added a “Don Hazen memos” option. In any case, the link should include this info and spare the user.
Because of your current unsubscribe practices, I wanted to simply unsubscribe from all e-mail from your organization. You don’t have such an option. That’s not just bad usability; that’s bad netiquette.
Since there is no so option, I ask in this message: please don’t e-mail me any more of any of your newsletters. But please do let me know when you rectify these matters. I will then resubscribe to the ones that interest me, confident that I can easily unsubscribe when I don’t want them anymore.
For what it’s worth, here is their automated reply. Tight budget, sure, but if you can make a mailing system, you can make unsubscribe work. And why make your own system in the first place when there are so much list managers freely available?
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