How many times have you heard “The medium is the message”? It’s kind of poetic. And since it’s attributed to eminent media critic Marshall McLuhan you find a way for it to make sense.
Then today I read an e-mail (below) explaining that he never said that and his real message is “the medium is the massage”. The media work us over, the way we perceive the world.
So I’m believing this guy. Taking the Internet medium as authoritative. This guy made a case, he did research. It’s so exciting to think that everyone on the outside is wrong, ignorant.
Yet, ironically, this medium massaged me. The mythology of the Internet and the influence of its participants have shaped the way I perceived that e-mail.
When, in fact, the medium is the message.
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